Building something from nothing is never easy, but it’s the only way I know how to work. My journey started with a move from Malta to Sydney at a young age, and since then, I’ve been obsessed with the intersection of product, code, and growth.

While finishing my degree and working a retail job 5 days a week, I spent every spare hour in the "arena"—bootstrapping projects, failing fast, and iterating even faster. I realized early on that growth isn't luck—it's a system you can engineer.

The Community Builder

When I saw Sydney's rental market being overrun by scams, I didn't just find a place to live—I built a safe haven for everyone else. By vetting every member and moderating every post, I turned a chaotic Facebook group into a trusted community.

• Sydney Short Term Rental Sublets: Grew to 14,000+ members, becoming the largest and most trusted local private group.
• Clyde Stays: Managed multiple inner-city properties in Sydney as short-term rentals (2021-2023).

The Product Engineer

I build tools that solve my own frustrations. When I needed a better way to find focus amidst the noise of a busy schedule, I built eden.pm. This project taught me the power of a tight feedback loop and the impact of a community-led MVP.

• eden.pm: Scaled to 1,840+ members by listening to user complaints on competitor forums.
• Subletr (Nesteek): Co-founded a platform that processed over 500+ homes and validated a solution for flexible living.

The Vision: 2026 & Beyond

I’m currently focused on Hotpush.ai—an AI-powered content engine designed to help builders drive viral traffic from platforms like Reddit. My goal for 2026 is to scale this to $10k MRR while growing a 10,000+ member audience across LinkedIn and X.

I share everything I learn about growth tactics, bootstrapped engineering, and traction systems. If you're building something new, I'm probably interested in how you're growing it.