I build simple software that fixes real problems.

I don’t chase trends or burn cash. I build things I would actually use—and charge for.

How I ended up here

I didn’t learn to build products in a classroom. I learned by noticing friction and trying to remove it.

While studying and working full-time, I spent nights and weekends building small tools, breaking them, fixing them, and starting again. Over time, one pattern became obvious:

The only products that survive are the ones that solve a burning problem. Everything else is noise.

Before software: real-world ops (2021–2024)

Before writing code, I built operations. I worked inside the chaos of Sydney’s rental market and learned what real pain looks like—not theoretical problems, but ones people feel daily.

• Sydney Short Term Rental Sublets: Grew a private Facebook group to 14,000+ vetted members by manually approving users and moderating every post.
• Clyde Stays: Operated multiple inner-city short-term rental properties (2021–2023).
• Subletr (formerly Nesteek): Co-founded a platform that processed 180+ homes, validating demand for flexible living.

This phase taught me something important: distribution and trust matter more than clever ideas.

The pivot to code (2025–present)

Software is leverage. Instead of helping dozens of people manually, I wanted to help thousands automatically.

• eden.pm: I built it because I couldn’t focus. It grew to 1,840+ members by solving my own problem first.
• Hotpush.ai: Built to solve distribution—the part I struggled with most in earlier projects. It helps people get attention and traffic from places like Reddit without guessing.

I don’t build for “users.” I build for past versions of myself.

How I think about building

A few principles I operate by:

• Simple beats clever.
• Useful beats impressive.
• Revenue beats vanity metrics.
• Distribution is part of the product.
• If I wouldn’t pay for it, I won’t ship it.

I treat everything as a system that can be improved—code, workflows, writing, even how I plan my day.

What I’m aiming for

Short term: grow Hotpush into a sustainable business.

Long term: run a small portfolio of useful apps that let me live and work anywhere.

Mostly Sydney. Sometimes SE Asia.

I share what I learn about:

• bootstrapped engineering
• growth systems
• building without hype

If you’re building something real, we’ll probably get along.